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B2B SaaS·5 months
Scaling a SaaS platform from MVP to 10k users
Strategy, architecture and full-stack build of a multi-tenant SaaS that scaled cleanly without a rewrite.
StrategyEngineeringDevOps
10x
Users scaled
60%
Faster pages
0 min
Downtime
The challenge
An early-stage startup had a fragile MVP that buckled under growth. They needed a partner who could think about the business and rebuild the platform for scale at the same time.
My approach
I started with a discovery sprint to understand their unit economics and user journeys, then re-architected the app around a multi-tenant data model with proper auth, background jobs and observability, shipped incrementally with zero downtime.
The outcome
The new platform handled 10x the original load, cut page load times by 60% and gave the team confidence to sell enterprise contracts.