Shopify vs WordPress: choosing the right platform for your business
Both power huge businesses, but they serve very different needs. Here's how I help clients choose without the hype.
Shopify and WordPress are the two platforms I get asked about most, and the honest answer is that neither is universally better. The right choice depends on your business model, your team and your growth plans.
Shopify wins when the core of your business is selling products online. It handles payments, shipping, inventory and themes out of the box, so you can focus on selling instead of maintaining infrastructure. The trade-off is less flexibility and per-transaction costs that add up at scale.
WordPress wins when you need full control, content-heavy sites, or complex custom functionality on a budget. With WooCommerce it becomes a capable store, and with custom code it can become almost anything. The trade-off is that you own the maintenance and security burden.
My job isn't to pick a favorite. It's to understand your business, model the total cost of ownership honestly, and recommend the platform that fits where you are today and where you're going. Sometimes the answer is even both, connected through APIs.